The UNC Tobacco Community Political Party approached WebCraftCode with the goal of creating a modern, informative, and impactful online platform to represent their mission, raise awareness about tobacco control policies, and connect with community members across regions.
Their old website was outdated — lacking structure, clear messaging, and user engagement. It failed to convey their objectives effectively and couldn’t support their growing outreach campaigns.
Our mission was to build a professional, fast, and conversion-focused WordPress website that could highlight their initiatives, showcase leadership, and engage supporters with ease.
We collaborated closely with their media and communication team to align the design, tone, and visuals with the organization’s values and advocacy goals.
The platform needed to be both visually appealing and technically robust, ensuring a seamless experience for visitors across all devices.
Beyond development, our team also supported the organization with marketing guidance, content optimization, and SEO setup, ensuring the site could attract organic visibility from launch.
After a full audit of their previous site, we identified key improvement areas — user experience, design flow, and content hierarchy.
Re-architected the entire website structure for intuitive navigation and improved accessibility.
Designed a custom WordPress layout using Elementor and Crocoblock dynamic tools for easy management.
Created a strong, message-driven homepage highlighting their movement and main calls to action (“Join the Movement”).
Built dedicated sections for campaigns, leadership, events, and press releases — increasing content clarity and organization by 60%.
Integrated volunteer registration and online membership forms to drive engagement.
Applied on-page SEO, speed optimization, and schema structure for improved search ranking.
Added a dynamic news/blog module to support their ongoing awareness campaigns.
Provided training sessions so their internal team can manage updates independently.
Implemented analytics and tracking tools to monitor audience behavior and conversion performance.
The new site achieved a 3× boost in user engagement, 40% faster load time, and increased trust from supporters and donors.
The UNC Tobacco Community Political Party now owns a powerful, purpose-driven digital platform that amplifies their advocacy message and strengthens their online identity.
Their team reported smoother operations, stronger communication with members, and a significant uplift in visibility — proving how a well-designed website can drive real-world impact for social and political organizations.
